Insights
Field notes from inside the work.
Long-form thinking on operating systems, AI, and how lean teams punch above their weight.
- 10 min read
The 90% Problem
The AI everyone can buy is 10% of the job. The other 90% is where value is won or lost. Here is why most AI pilots fail, and the operating system that makes it work.
Read the article → - 5 min read
How a team of seven runs a $50M+ company
What an AI-native operating system actually looks like from inside a $50M+ consumer brand — and why the software was the easy part.
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